Brown Is the New Black in July’s Latest Collection

Melbourne’s cult-favourite travel brand July has done it again—this time swapping jet-black basics for a rich, warm twist. The brand’s latest release boldly declares: brown is the new black, and we’re totally here for it.

Known for its sleek design, functional innovation, and cult-level following among frequent flyers and style-conscious travellers, July’s newest luggage drop brings a fresh colour palette that’s both timeless and trend-forward.

Why Brown?

Brown may not be the first colour that comes to mind when you think of modern luggage, but July is here to change that. The new collection features elegant cocoa tones, earthy accents, and a subtle retro vibe that still feels distinctly high-end. It's minimalism meets vintage — a refreshing alternative to the sea of black bags crowding every baggage carousel.

Function Meets Fashion

Beyond the fresh hue, July’s signature features remain intact:

• Scratch-proof polycarbonate shell

• 360° spinner wheels

• Hidden laundry bags

• USB-C charging ports (on select models)

The Carry On, Checked, and Carry On Pro all get the brown treatment, allowing travellers to curate a fully colour-coordinated look — from weekend escapes to long-haul journeys.

Sustainability Still Matters

Like previous collections, July’s new drop aligns with the brand’s mission of creating long-lasting, sustainable travel essentials. These cases are designed to last hundreds of journeys — and with their stylish new finish, you'll actually want to bring them everywhere.

For the Style-Conscious Traveller

If you're the kind of traveller who appreciates design as much as destination, July’s new brown collection offers a chic way to elevate your travel gear. It’s versatile, understated, and surprisingly easy to match with everything from neutrals to bold travel outfits.

Whether you're boarding a red-eye to Tokyo or planning a weekend in the Yarra Valley, this colourway is made to turn heads without shouting for attention.